Market-leading phone maker Nokia on Sept. 17 moved to bolster its mobile advertising front by agreeing to acquire Enpocket for an undisclosed sum.
Boston-based Enpocket makes a mobile advertising campaign management and delivery system that uses analytics technologies to draw a bead on consumer interests and deliver mobile advertising via SMS (Short Message Service), MMS (Multimedia Messaging Service) and video.
Nokia, based in Espoo, Finland, said in a statement that it plans to leverage Enpocket's mobile ad platform along with its partnerships with advertisers, publishers and operators, including Vodafone, Telefonica and Pepsi.
The multi-billion-dollar potential of putting ads in front of consumers via their smartphones and other Web-enabled gadgets has made locking down mobile ad technologies a key focus for phone makers, content providers and search specialists.Google, Microsoft, Yahoo and AOL all enable mobile search to help consumers find what they need on mobile gadgets, and The Kelsey Group said in a recent report that the mobile search ad market will blossom over the next five years, topping more than $1.4 billion in 2012.
Nokia Picks Enpocket for Mobile Advertising
It looks like the last bastion of ad-free technology use is about to fall...I already get my fare share of SMS spam, pretty soon I'll be getting ads delivered when I switch my phone on and no doubt at the end of the call. You can just imagine dialing direct enquiries and then at the end of the call being delivered an advert for 'cheaper' alternative directory enquiries services. How long beore calls are parsed on the smartphone to track calling patterns to deliver targeted ads ? Welcome to '1984' .......
tags: nokia enpocket mobileads
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